The town's historic market status is retained by the significant number of small independent retail and commercial businesses providing visitors and residents alike with personal service across a wide range of products. Hungerford has an excellent variety of eating places and there is ample local accommodation.

The town today is surrounded by open common land, five minutes walk from its centre where visitors may enjoy a relaxed walk and an abundance of flora and fauna.

The Town hosts a number of unique annual events, including Tutti Day, a 3 week Arts Festival (including Carnival Day) and a late night Victorian Extravaganza in December.