Hungerford emblem

HUNGERFORD
in West Berkshire
 

Hungerford montage

Hungerford 2010+ Town Plan (final text)

October 2005

Click on this link to download a pdf version of the final text document


Contents

Introduction ................................................................................... 3

1. Environment ................................................................................... 5

2. Economy......................................................................................... 7

3. Population and housing................................................................... 9

4. Transport and accessibility............................................................ 11

5. Education and life long learning .................................................... 14

6. Children and young people............................................................ 16

7. Culture and heritage ..................................................................... 18

8. Health and social care ................................................................... 20

9. Crime and public safety................................................................. 22

10. Tourism ........................................................................................ 24

11. Sport, leisure and open spaces ...................................................... 26

More detailed information on the following subjects may be found on the
Hungerford 2010+ pages at www.hungerford.co.uk

Statement of Community Involvement – the plan for seeking the views of
people and businesses in Hungerford and the surrounding area

Community Involvement report – how the plan was actually carried out

Survey reports – full results of the business survey, public survey and
household questionnaire

A Transport Strategy for Hungerford – details of transport objectives and
actions

Hungerford 2010+ Action Plan – a full list of all actions arising from the 2010+
project showing implementation responsibility


Introduction

Welcome to the Hungerford 2010+ Town Plan – a vision for Hungerford to the
year 2010 and beyond.

The Hungerford 2010+ Town Plan project grew out of public meetings beginning
in May 2004 and is intended to produce a much needed update to the previous
1978 town plan. This earlier plan had been largely successful and the majority of
its proposals adopted. In the light of rumoured plans for housing expansion in
the south east of England, concern was rising within Hungerford that change
would be imposed from outside because there was no plan in place outlining the
views of local people. Many small towns in the south east have already changed
beyond recognition. Whilst accepting that some change is inevitable, the 2010+
project seeks to ensure that change in Hungerford is properly managed,
preserving all that is good about the town whilst serving the future needs of all
local people and businesses.

Following the public meetings, over 40 local residents volunteered to become
involved, many having specific areas of expertise. Many others have since
contributed to the project. It was decided at an early stage to carry out a Market
Town Healthcheck following guidelines prepared by the Countryside Agency. This
involved establishing the facts and figures about what existed in the town and
surrounding area – an excellent basis for planning future needs. The Hungerford
2010+ Town Plan Project – the first of its kind in West Berkshire – was up and
running by Summer 2004. It became self financing through fund raising and
successful grant applications. This enabled it to employ project workers who
greatly increased the time and resource available for consultation with groups
and organisations covering all age groups.

From the outset the intention was to create a plan for the future of Hungerford,
representing the views and opinions of all residents and businesses. Extensive
community consultation was seen as key to this and a comprehensive Statement
of Community Involvement was drawn up. The first steps included a general
survey asking people what they liked and disliked about Hungerford and what
they would like to see changed. There was a very good response which helped the
2010+ volunteers focus on the issues which were of greatest concern to local
people.

Contact was made with a wide range of organisations and groups in the town and
the surrounding area and partnerships were established. Further meetings were
organised to present the project’s early findings and to invite comment both from
business groups and the general public at open meetings held in various parts of
the town. Town Plan volunteers were to be found on a busy stand at the
Victorian Extravaganza and in Somerfields foyer seeking views and reactions.
Information was regularly posted on the web site and beer mats were distributed
to local pubs reminding all about the plan. Particular efforts were made to reach


the schools, the elderly, the young and others who do not always have their
voices heard. There was also a detailed survey of local businesses and a series of
business breakfasts.

Finally a detailed questionnaire was distributed to every household seeking views
on the plan proposals. Over 36% of households responded, with all age groups
well represented. This excellent response shows just how passionately
Hungerford people care about the future of their town and the opinions
expressed indicate a clear consensus on many important issues.

The results of the questionnaire are summarised at the back of this booklet and
there are some very firm views.

Clearly the overwhelming wish of local people is to maintain the essential
character of Hungerford and the surrounding countryside.

We hope that you will find this booklet helpful and informative but, having read
it, you may well ask “What happens next?”.

The 2010+ plan includes many key actions which range from short term, low cost
to longer term and expensive. The first step is to identify which organisation
should take responsibility for implementing each of them. Some will fall to West
Berkshire Council, some to Hungerford Town Council, others may be undertaken
by the 2010+ project team. All will require funding. Many possible sources of
finance have already been identified, including central government funds for
which Hungerford now qualifies, having completed the Market Town
Healthcheck.

Every bit as important as the funding will be the energy and enthusiasm of the
volunteers who will help to drive each action forward. Please consider lending a
hand – your town needs you!

We hope you enjoy the plan.


Environment

Background

Hungerford is set in an Area of Outstanding Natural Beauty and adjoins several
Sites of Special Scientific Interest (SSSI). Key features within easy reach of the
town include the Common, the Marsh and the Kennet and Avon Canal. Large
sections of the town centre are conservation areas and the tree-lined High Street
has many Georgian and Victorian buildings which link together to make it a
magnificent street. The town’s character owes much to the mix of buildings and
open spaces, and the soft boundary between the town and its rural
surroundings. There is now a need for a clear and agreed strategic plan to ensure
that future development is in the most appropriate place, that it does not
irreversibly alter the essential character of the town, and that it enhances and
protects the countryside adjoining the built area.

The FutureHungerford must ensure that the development of the town is
managed, its impact on the environment is minimised, its essential character is
preserved, with the environmentally sensitive and important areas on its
doorstep enhanced and protected. In doing this, it seeks to improve the quality
of life in the town by reducing the impact of traffic, by protecting and enhancing
green spaces and by improving access to the surrounding countryside.

Policies

Preserve the traditional character of Hungerford and its setting within the
surrounding landscape - protect and enhance the historical town centre
and ensure that new buildings are of the highest quality design.

Protect and enhance the Common, the Marsh, the SSSI’s and the
surrounding AONB.

Minimise the environmental impact of future developments.

Ensure that vital resources, especially water supply and sewage disposal,
are guaranteed for all major planning applications.

Work to improve access to the countryside.

Encourage effective and efficient management of the rural landscape.

Promote increased waste recycling and activities which reduce pollution
and CO2 emissions.


Key Actions

Conduct an environmental audit of the High Street and historic town
centre. Identify improvements, which are likely to include restoring the
trees, reducing sign clutter, reducing road markings and improving
buildings.

Reduce the impact of traffic in the High Street and improve the pedestrian
environment.

Ensure that any new developments on the edge of town are screened with
appropriate planting in accordance with AONB recommendations.

Create green spaces and encourage tree planting within the town. Oppose
the use of existing green spaces for development.

Require that all new developments satisfy current best practice for energy
and resource efficiency.

Increase waste recycling by extending services to include plastics,
cardboard and green waste and encouraging more people to use them.

Support the objectives of the North Wessex Downs AONB Management
Plan.

Support a conservation based management plan for areas such as the
Marsh and the SSSI’s, which balances public access and conservation
objectives.

Improve the footpath and cycle networks into the countryside.

Promote sustainable and viable agricultural and woodland management.

Create greater public awareness and consultation regarding planning
applications.

Ensure that the redevelopment of the library and public toilets is well
designed and enhances the Church Street environment.


Economy

Background

There are over 300 businesses in and around Hungerford, most of which are
small with a significant number of specialist retailers and service sector
companies. The business survey conducted as part of the project identified two
main elements of the economy, the more modern industries, many located at
Charnham Park, and the retail sector, mainly focused on the High Street.

Many companies expected to grow moderately, but experienced difficulty in
recruitment and finding suitable property at affordable rates. This might help to
explain why there are a number of ‘home based’ companies, and also why new
businesses find it difficult to get started. The High Street, while attractive,
generally seems to be struggling, and this affects the environment of the town
centre.

The Future

Businesses want to see the town evolve and improve the quality of its shops and
environment, without compromising the character and friendliness that are such
important attractions. Parking issues, traffic congestion and pedestrian safety are
major drawbacks, despite businesses benefitting from the high standard of local
road links.

Hungerford could be a premium shopping destination, attracting visitors from
neighbouring areas with a mix of quality and specialist shops, cafes, hotels, and
a revitalised market. If this is to be achieved there needs to be concerted action to
promote the town and its many assets as a tourist destination.

Local businesses would prefer to recruit local people, so new housing
developments need to cater for this demand.

For Hungerford to be prosperous, it needs to look well kept, therefore Charnham
Street and the High Street in particular need regular attention from property
owners to maintain a well cared for image.

Policies

Encourage the success of the retail sector on the High Street and preserve
its unique character and independent businesses.

Raise the standard of accommodation and hospitality facilities.

Support rural skills where possible and promote local production for local
consumption


Encourage the provision of trained staff and suitable premises to meet the
needs of local businesses.

Allow for controlled provision of additional land to meet local business
requirements.

Key Actions

Revitalise the Hungerford Chamber of Commerce which can then help to
arrange local events and promote new and existing businesses.

Produce a newsletter to be circulated to local people with information on
local shops, restaurants and events.

Promote the town as a tourist destination (see Tourism section).

Actively encourage the employment of local workers in local businesses.

Encourage businesses to take students on work experience placements
which can lead to full time employment.

Improve the general maintenance of property and prevail upon owners to
act on 'decaying' buildings.

Oppose planning applications for any change from business use of the
Charnham Park industrial area.

Provide more starter business units in the area.


Population and housing

Background

At the time of the 2001 Census Hungerford had a population of 5,559, an
increase of about 10% over the 1991 figure. The number of children under 16
was below the national average but, contrary to popular belief, the number of
over 60's was only slightly above the national average.

The town has a good mix of housing types though prices are high and many are
concerned that local young people cannot afford to buy in the town. The lack of
reasonably priced housing in the town is one of the main reasons why a high
proportion of people who work in Hungerford travel from elsewhere, contributing
to traffic and parking problems.

In 2001 Hungerford had 2,455 households. The rate of house building in the
town accelerated and reached 50 per year during 2002 and 2003 compared with
only 6 per year in the previous four years. In the twelve months to 31st March
2005 a further 55 houses were completed or under construction at the year end,
including 24 flats at the Orangery. Residents are keen that the town should
remain compact and that new developments should not be allowed to spoil the
surrounding countryside. Concerns are frequently expressed about over
development of infill sites and unsympathetic design of new houses.

The Future

Hungerford needs to ensure that new housing development does not damage the
character of the town or encroach unnecessarily on the countryside. Best
possible use must be made of available and under utilised sites within the town.

New developments should meet the needs of all sectors of the community - the
recent imbalance in favour of luxury apartments and executive homes needs to
be re-addressed. Ownership schemes are needed to enable local people,
especially the young, to buy homes in the town.

Policies

Ensure that new housing does not encroach unnecessarily on the
countryside.

Encourage the development of new housing within the existing built up
area.

Ensure that new developments meet the needs of all sectors of the
community.


Key Actions

Seek to ensure that new housing meets the needs of the community –
single person housing, two and three bedroom family homes, affordable
housing and sheltered accommodation for the elderly.

Seek agreements which give priority to local people in allocation of new
social housing.

Investigate ownership schemes which make house purchase more
attainable, especially for key workers and local young people.

Support Sovereign Housing in its plans to redevelop existing sites such as
Fairfields and Northview Heights to provide modern social housing.
Support plans to build sheltered accommodation for the elderly on sites
with level access to the High Street.

Until Housing Site Allocations are adopted as part of West Berkshire
Council’s new Local Development Framework, expected to be in November
2008, restrict all new development to brownfield and windfall sites within
the existing settlement boundary of Hungerford.

As part of the new WBC Framework restrict any development outside the
settlement boundary to brownfield sites or a small number of greenfield
sites, selected to ensure that the town remains compact.

Prohibit the building of new housing along the A4 or A338.

Oppose infill developments, for example in gardens, where density or
design is not in keeping with the neighbouring properties or which cause
access or traffic problems. Otherwise, support infill developments within
the settlement boundary.

Provide land for housing by relocating industry from areas such as
Smitham Bridge Road and the railway station area, to Charnham Park.

Ensure that new developments are of a high design quality, in keeping with
the surrounding landscape.


Transport and accessibility

Background

Hungerford benefits from a railway station and some local bus links, but is
mainly dependent on road travel. Car ownership is high with only 15% of
households without vehicles and some 60% of the working population
commuting by road. Transport was the commonest issue raised by residents in
the first round of surveys. Concern has been expressed about traffic congestion,
parking difficulties and heavy goods vehicles which impact on the historic town.
The town is compact with all parts within reach on foot or bicycle, but narrow or
absent pavements deter pedestrians and narrow roads with vehicle parking
create cycling hazards. The combination of rivers, railway and the canal restrict
north/south links within the community.

The Future

Access for all users whether by vehicle, foot or cycle needs to be improved
without losing the essential character of the town and surrounding countryside.
Of particular concern is the canal bridge where narrow pavements and
carriageways bring pedestrians, cyclists and vehicles into conflict.

Traffic forecasts predict increased number of vehicles on all roads with likely
environmental and economic consequences. A careful balance is needed to
reduce traffic effects and encourage it to flow freely. Efficient car access to the
town centre and businesses is important for the vitality of the town.

Pedestrian and cycle routes need to be improved and there needs to be greater
awareness of the public transport system to encourage the use of alternatives to
private vehicles.

Policies

Improve transport safety. Work to reduce road accidents and improve
safety for pedestrians.

Reduce traffic delays.

Ensure adequate parking is available in the town.

Reduce the environmental effects of transport.

Encourage cycling and walking with more facilities for pedestrians and
cyclists.


Encourage the use of public transport by improving facilities and services.

Ensure transport services are accessible to all, including the mobility
impaired and disabled both within Hungerford and in the surrounding
catchment area.

Reduce reliance on the private car and reduce the need to travel.

Key Actions

Provide a separate pedestrian crossing over the canal on the High Street.

Reduce delays and ease traffic flow by diverting the A4 via Charnham Park.

Reduce delays caused by parked cars on Bridge Street, for example by
introducing parking restrictions during peak hours.

Improve road safety near schools and introduce safer routes to the schools.

Improve road safety on the A4 and A338 approaches to Hungerford.

Provide better routes for pedestrians from Eddington and Charnham Park
to the town centre.

Complete and improve pavements, particularly on access roads such as
Park Street, Church Street and Church Way.

Create more pedestrian refuges e.g. an island at the entrance to
Somerfield.

Provide a pedestrian crossing on Church Street near the High Street
junction.

Improve the Boarden Carriage footpath between the John O’Gaunt pub and
the railway station.

Change existing parking to give more short term spaces for shoppers on
the High Street and more long term parking off the High Street.

Increase the use of Station Road long term car park by improving signage,
awareness, access and the use of parking permits.

Reduce Heavy Goods Vehicle use of the High Street.

Seek improvements to the railway station and bus stops with more flexible
bus services to rural areas.

Encourage more cycling by providing more secure cycle parking in the
town centre and creating more cycle routes.


Reduce the speed limit on Hungerford Common to 30 or 40mph.


Education and life long learning

Background

There are three schools in the town - Hungerford Nursery School, Hungerford
Primary School and the John O’Gaunt Community Technology College, which all
work closely together. The Nursery in the Croft has just benefited from a new
building which is a welcome improvement.

The schools have received one year’s worth of funding to expand the facilities and
learning opportunities to everyone in the community. A result of this has been
the formation of the Hungerford Schools Community Partnership (HSCP). Clubs
and activities will run before and after the current school day, and for up to 50
weeks in the year. Many new classes and opportunities are emerging from the
improvements which are being made.

The Future

HSCP is an integrated community project bringing together education, childcare,
leisure, youth and community, advice and support services. These aspects will be
co-ordinated across the schools, those with the expertise will lead in the
appropriate areas. John O’Gaunt will lead life long learning, the Nursery School
will lead on childcare and the Primary School on computer skills. Many services
are already provided across the three schools, and with help from the West
Berkshire Lifelong Learning Partnership they can seek to engage the wider
community in life long learning.

Working together with the West Berkshire Education Business Partnership and
the Lifelong Learning Partnership, the focus will be on areas such as easier
access to learning opportunities for all, improving skills and knowledge, and
helping people to improve their work prospects.

All agencies must be sustainable both financially and in terms of the services
they offer. Funding is a concern, particularly as the HSCP is currently funded
only for the initial year.

Policies

Encourage the development of life long learning for all in Hungerford.

Develop and maintain the partnership approach with all schools working
together.


Encourage residents to be healthier and fitter with improved sporting
facilities and programmes.

Increase levels of achievement by improving the range and quality of
learning opportunities.

Key Actions

Work to make the Hungerford Schools Community Partnership a success.

Increase the contribution to the physical well-being of the whole
community by providing a wide range of sporting activities.

Ensure family support workers are provided for all three schools.

Develop preventative services to include health, well-being and advice from
the police. Continue initiatives such as drug education, heart-start and
healthy eating.

Use any available free places in classes run at schools as part of a drive to
encourage life long learning amongst all sectors of the community.

Set up holiday play schemes plus breakfast and lunch clubs to provide
more child care provision.

Develop and publicise links to the Children's Information Service which is
promoted through the family support workers and computer networks in
schools.

Encourage the different agencies to work together and communicate
between their different groups to improve access and awareness amongst
families who may need these services.


Children and young people

Background

Hungerford serves a large number of people in nearby villages as well as its own
residents. Children and young people make up a significant part of the
community so it is important that their ideas and needs are taken into
consideration when planning for the future. Many people feel that there is not
enough provision for young people. Part of the problem is that parents and young
people themselves are not fully aware of a whole host of varied activities that are
on offer. Publicising events and activities can give more people the opportunity to
take part and support local clubs.

The Future

It is important that children and young people grow up in a safe and healthy
environment where they are given choices and involved in decision making. Work
should be focused on developing closer links between the different generations in
the community. Young people need to be given more ownership and
responsibility to develop their ideas with the support of their peers. It is vital that
the different organisations and clubs for children and young people communicate
and work together to maximise provision.

Policies

Ensure that children and young people grow up in a safe and healthy
environment.

Encourage children and young people to be more involved with all other
generations.

Ensure that young people become more aware of existing activities and
encourage them to make use of them.

Key Actions

Improve access to information on local events, clubs and activities and
encourage more people to join in.

Increase the variety of clubs and activities for young people such as setting
up a film club for young people.

Recruit more volunteers to help supervise clubs at the John O’Gaunt
Community Centre so that it can offer more for young people.


Extend links between John O'Gaunt and local businesses by increasing the
number of local work experience placements and encouraging business
people to share their knowledge with students.

Improve and maintain transport links with neighbouring villages so that
young people can access different services and activities.

Make good use of the minibus links provided by the HSCP and the John
O’Gaunt Community Centre.

Form a Young People's Council to represent Hungerford and its
surrounding villages, and ensure that it works with Hungerford Town
Council and other agencies.

Encourage more child-friendly shops and ideas such as annual children’s
market, clothes for younger people, music or toys.


Culture and heritage

Background

Hungerford is an historic town with a rich and important heritage. It is known in
particular for its association with John O'Gaunt, its Constable, the continuing
tradition of Hocktide, its picturesque High Street and the Kennet and Avon
Canal.

Hungerford's population is too small to support an extensive range of cultural
facilities, depending on Newbury, Swindon and Reading for theatres, cinemas
and museums. There is a wide range of clubs and societies catering for the needs
of all age groups.

The Future

By celebrating local heritage more positively a greater sense of civic pride can be
generated as can many benefits for the local economy. Information technology
should be used to improve access to sources of local history. More people should
be encouraged to take part in cultural activities, particularly the younger
generations, and efforts should be directed to improving the celebrations of local
heritage.

Policies

Promote the arts and local societies and increase access for all.

Encourage the promotion of Hungerford’s history.

Support existing and future cultural events such as Hocktide, the
Hungerford and District Community Arts Festival (HADCAF) and the
Victorian Extravaganza.

Encourage greater cultural and artistic links with other communities
including twinning associations.

Key Actions

Promote the development of a new multipurpose shared facility for arts,
social events and rehearsals, and with room for storage.

Update and improve access to information about the history of Hungerford.
Encourage Hungerford Historical Association to further research and
publish the town’s history.

Develop schools programmes about local history.


Encourage the establishment of more cultural facilities and activities aimed
at younger members of the town's population.

Develop plans for a town museum.

Promote the conservation of the High Street, Bridge Street, Charnham
Street, the Croft and the historic buildings of the town.

Create a historic buildings restoration fund from a charge on new building.

Support and encourage the Twinning Association with Liguel.

Encourage more people to take part in the Hocktide activities each year but
avoid commercialisation.

Support and encourage the HADCAF arts festival.

Maintain and protect the town’s two War Memorials.


Health and social care

Background

Hungerford is one of the healthiest places to live in Britain. It is well served with
a medical practice, health centre, two dental practices, two opticians and a
growing number of complementary health practitioners. There is good access to
hospitals in Swindon and Newbury and a dispensing chemist is located in the
High Street. However, in line with national trends, the proportion of elderly
residents will increase in the coming years. The requirements for services to
support both the health and social care needs of an ageing population will
continue to grow over the next decade.

The Future

As a relatively small community competing for limited resources, the town must
ensure that it develops and maintains a voice in determining that its needs are
met. The establishment of effective pressure groups is paramount if Hungerford
is to halt the drift of resources towards Newbury, Swindon and Reading, and
maintain, if not improve, existing services.

Policies

Encourage the provision of all health services to meet the needs of local
people.

Ensure that all existing health services continue to be available in the town
and resist moves to transfer any of them elsewhere.

Promote healthy lifestyles for local people.

Key Actions

Examine the viability of establishing a national health dentist within the
town.

Ensure that as the population ages the services they require remain locally
based.

Lobby hard to retain the Chestnut Walk residential home and encourage
the development of similar centres.

Establish an effective patient participation group encompassing all
branches of healthcare.


Ensure facilities and organisations are available to encourage both young
and old to take regular exercise.

Investigate the possibility of imposing a smoking ban in premises ahead of
any national initiative.

Retain existing specialised health services currently provided in the health
centre i.e. podiatry, physiotherapy and speech therapy.

Ensure that transport to and from local hospitals remains freely available
and recruit more volunteer drivers.

Ensure that there is always a chemist in the town.

Halt the recent decline in the level of maternity care provision and seek to
improve it as a matter of urgency.

Ensure that the services on offer are fully publicised and that people are
aware of what is available.


Crime and public safety

Background

Statistically Hungerford is one of the safest places in England and the fear of
crime outweighs actual crime. However, there is a problem with anti-social
behaviour which, although not always criminal, directly affects residents' quality
of life and should be tackled before the problem escalates out of hand. The town
is served by both a manned police station and a retained fire station. These need
to be preserved and continue to be located near the town centre.

The Future

The town must work in partnership with the police force to encourage a proactive
sense of security rather than merely responding to insecurity. This can be
achieved by extending the current level of CCTV coverage, increasing the
presence and visibility of police officers and encouraging the use of community
support officers.

Policies

Minimise crime and anti-social behaviour in and around Hungerford.

Encourage the community to work in partnership with the police to help
develop a proactive sense of security.

Seek to ensure that all residents feel safe and secure.

Work to reduce the fear of crime, particularly among the elderly
population.

Engender the further development of a caring community with the
emphasis on the consideration of others.

Key Actions

Retain the manned police station and make sure people are aware of
opening times or alternative contact methods.

Campaign to reintroduce a permanent 'beat Bobbie' whose first priority is
the policing of Hungerford.

Introduce community support officers.

Work with all relevant agencies to ensure that drug abuse does not become
a major problem.


Improve drug awareness among young people to prevent abuse.

Keep the retained fire station and resist any moves to relocate it from its
present position.

Ensure ambulance response times are maintained so that residents are
assured of a first class service.

Consider making drinking in public illegal to discourage anti social
behaviour and binge drinking.

Encourage the police to enforce speed limits and parking restrictions on
local roads and reduce anti-social driving.


Tourism

Background

Hungerford is a thriving centre for the antiques trade but also has many
specialist shops as well as pubs, cafes and restaurants to attract visitors. It is
easily accessible by road and rail and has a good variety of overnight
accommodation available. The town straddles the Kennet and Avon canal and is
surrounded by unspoilt countryside offering a wide range of leisure activities.

Despite having so much for the visitor, very little is currently done to promote the
town as a tourist destination. Since many of the town's retail businesses depend
on visitors, better promotion of tourism is seen as vital to the local economy.

The Future

Hungerford needs to better promote itself as a tourist destination and base for
exploring the surrounding area. This must be done whilst ensuring the
preservation and enhancement of the things which attract visitors in the first
place - the town's historic character, surrounding countryside, canal and
specialist shops. The town must seek to be as welcoming as possible to visitors
with good information services, ample and well signposted parking plus a
thriving programme of events such as the Victorian Extravaganza, Carnival and
HADCAF.

Policies

Promote Hungerford as an historic market town for visitors.

Provide better facilities for visitors including improved information services,
parking and accommodation.

Use Hungerford’s location at the heart of the North Wessex Downs AONB to
promote it as a base from which to explore the area.

Key Actions

Provide a drop off point and parking for a minimum of two coaches with
level access to the High Street.

Update the Tourist Information boards in the town and provide new maps
to help people find their way around. These should include walking and
cycle trails in and around the local area.


Make provision for a tourist information facility in the redevelopment of the
Library.

Collate information from local businesses to produce leaflets highlighting
visitor attractions in the town and the surrounding area with information
on accommodation, eating out and shopping.

Create a working group to co-ordinate tourist promotion including
representatives from businesses, the Town Council, the Chamber of
Commerce and residents.

Introduce brown heritage signs on the M4 to show that accommodation,
the Kennet and Avon Canal and other tourist attractions are in
Hungerford.

Improve web based tourist promotion and link to sites which promote
English tourism to visitors from the UK and overseas.

Seek assistance, both financial and practical, from government bodies
promoting English tourism.

Raise the level of communication with other organisations which bring
visitors to the area.

Produce a visitor guide on the history of Hungerford and its surrounding
area.


Sport, leisure and open spaces

Background

Hungerford is well served for open space and recreation areas and is fortunate
that ancient rights and practices have preserved significant open space around
the town. The major open spaces enjoyed by the public are Portdown Common to
the east of the town and Freeman’s Marsh to the west. Both are owned and
managed by the Town and Manor of Hungerford which is a registered charity.

These areas are regularly grazed by cattle and serve as open access space. A
number of commoners exercise their grazing and fishing rights alongside general
recreational use of the land. This helps give the rural atmosphere so popular with
many residents. The area of marshland opposite the church is managed as a
Nature Reserve by BBOWT (Berks, Bucks and Oxon Wildlife Trust).

More formal recreation space is available around the town including football and
cricket pitches and the Triangle Field along with smaller spaces elsewhere.
Children and young people are further served by four equipped playgrounds, a
skatepark and other informal open spaces such as the Croft, Atherton Crescent
and the Shalbourne Close play area. The all-weather, floodlit sports facility at the
John O’Gaunt College offers many further sporting opportunities.

Although Hungerford is well served for sports clubs they each act independently
leaving much scope for co-operation and co-ordination of events.

Hungerford benefits from two Leisure Centres with swimming pools and fitness
centres providing a wide range of sporting and leisure opportunities.

The Future

Both the Common and Freeman’s Marsh are greatly appreciated by the residents
and must be preserved. Formal recreation space is maintained by a flourishing
series of sports clubs and this is likely to continue. There is a need for new or
extended facilities for the football, cricket and rugby clubs.

The children’s play areas vary in age, with the older ones being poorly designed
and in need of a complete update. They require a comprehensive re-design in line
with modern thinking and practice to cater for today’s young people.

Policies

Provide and develop high quality indoor and outdoor sporting facilities to
encourage sport for all.


Support the work of the Town and Manor to protect and preserve the
Common, the Marsh and the Croft.

Encourage co-operation between the town’s sports clubs.

Encourage full use of all sporting facilities by shared usage and resist any
moves to convert existing sports grounds for other purposes.

Provide high quality childrens’ play areas.

Ensure that all public open spaces are well maintained, tidy and free of
litter.

Keep all public benches well maintained.

Key actions

Maintain and improve the play areas and parks by renewing and extending
the equipment available.

Establish a new representative body to co-ordinate sporting activities in the
town. Aim for a co-ordinated sporting calendar, joint events and effective
publicity.

Improve the club houses and facilities at the football and cricket clubs,
perhaps combining them.

Encourage the use by local people of the new floodlit sports facility at John
O’Gaunt.

Develop a youth rugby team and junior coaching sessions.

Ensure the public swimming pool facilities continue to be maintained to a
high standard and that swimming lessons are available.

Retain the Triangle Field for sporting events and support Hungerford
Rugby Club in its plans to develop a self-funded clubhouse on the site.

Work with the Town Council, West Berkshire and all involved with sports
and recreation to maintain facilities to a high standard and minimise litter.

Preserve the town’s allotments and resist any development plans.


Results of the household survey

Question Description

Very / fairly
important

Not very / not
important

Keep the traditional character of Hungerford

97%

3%

Protect the Marsh, Common & surrounding countryside

99%

1%

Improve the environment of the Town Centre

91%

9%

Provide more jobs in Hungerford

78%

22%

Attract modern industry to Hungerford

58%

42%

Encourage and support traditional rural skills in the area e.g. thatching

87%

13%

Carefully control the growth in housing.

97%

3%

Create more affordable housing to buy, rent and for shared ownership

80%

20%

Improve bus and rail services

88%

12%

New housing - Build only within the existing settlement areas (i.e. within the existing town
boundary)

83%

17%

New housing - Allow development into the surrounding countryside.

17%

83%

New housing - Have a balance of infilling where possible and limited boundary extensions
into the countryside

63%

37%

Agree strongly
/ tend to agree

Disagree strongly
/ tend to disagree

Do you think that most new buildings in Hungerford look good?

57%

43%

Should land for housing be released by moving industry elsewhere within the town e.g.
relocate Smitham Bridge Road Industry to Charnham Park?

75%

25%

Divert the A4 via Charnham Park with the A4 and Chilton Foliat junctions improved

81%

19%

Reduce heavy goods vehicle movements through the town centre

92%

8%

Reduce delays caused by vehicles parked on Bridge Street e.g. no parking during peak
hours

88%

12%

Improve road safety near schools and introduce safer pedestrian routes

95%

5%

Improve road safety on the A4 and A338 approaches to the town e.g. install speed reactive
signs

87%

13%

Change existing parking to more short term on the High Street for shoppers and more long
term parking for employees away from the High Street e.g. Station Road Car Park

89%

11%

Provide a new footbridge for pedestrians to cross the canal on the High Street

66%

34%

Provide better routes for pedestrians from Eddington and Charnham Park to the Town
Centre

79%

21%

Widen and hard surface the Boarden Carriage (footpath behind the John O'Gaunt pub to
the rail station)

71%

29%

Improve pedestrian safety in Church Street including a pedestrian crossing near the High
Street junction

81%

19%

Build an island at the entrance to Somerfield to help pedestrians cross the road

76%

24%

Reduce the speed limit on all roads within Hungerford Common to 30 or 40 mph

89%

11%

Provide more secure cycle parking in the town centre

87%

13%

Create and signpost more cycle routes

82%

18%

Extend the rugby pavilion in the Triangle Field to include a bar/function room and practice
room for the Town Band as proposed by the Town Council

80%

20%

 


Agree strongly
/tend to agree

Disagree strongly
/tend to disagree

Set up a Film Club to screen films locally

86%

14%

Build a new multipurpose shared facility for arts and social events, rehearsals and with
room for storage

73%

27%

Construct a new library and public toilets on the existing library and Church Street car park
site whilst retaining the public car park

84%

16%

Tidy up and improve the appearance of childrens' play areas

95%

5%

Publicise existing clubs and activities for young people and seek to provide more

96%

4%

Improve provision and access to Tourist information e.g. website, leaflets, maps

94%

6%

Provide parking for coaches and a convenient drop-off point

84%

16%

Improve the surface of the canal towpath from Hungerford to both Newbury and Bedwyn

76%

24%

Improve access to N.H.S. dental treatment in the town

96%

4%

Retain a full range of healthcare services in or as close to the town as possible

99%

1%

Increase visible policing in the town

94%

6%

Provide community wardens to support local police

83%

17%

YES

NO

Planning applications are now available to view in the Town Council Office. Do you know:-

a) Where it is

53%

47%

b) When it is open

22%

78%

Would you make use of a late night shopping evening

35%

65%

Do you use existing recycling facilities

83%

17%

Would you recycle more if there was a weekly collection

70%

30%

If there was a collection for the following would you recycle them:-

a) Plastics

91%

9%

b) Cardboard

90%

10%

c) Green Waste (from your kitchen & garden)

80%

20%

Which of these do you visit regularly (at least once every two weeks)

Supermarket

Post Office

Wednesday Market

Clothing

Chemist

94%

68%

29%

9%

66%

Bank/Bsociety

News / Gifts

Butcher/Baker/Veg

Pub/Restaurant

Antiques

68%

50%

41%

41%

8%

Please show your age group:

AGE (Under 20)

AGE (20 - 34)

AGE (35 - 49)

AGE (50 - 64)

AGE ( 65+ )

5%

14%

26%

28%

27%

 


Groups and Members of the Hungerford 2010+ Partnership.

Key Partners

Hungerford Chamber of Commerce

Hungerford Croft Surgery

Hungerford Nursery School

Hungerford Primary School

Hungerford Town Council

John O’Gaunt Community Technology College

John O’Gaunt Youth Community Centre

North Wessex Downs AONB

Sovereign Housing

The Town & Manor of Hungerford

West Berkshire Council

 

Community Group Partners

Blind Club

Ladybugs

Bowling Club

Mobility Trust

Brownies

Mother's Union

C.H.A.I.N.

Phoenix Brass Band

Camera Club

PROBUS

Church Lane Dental Practice

Rita Long School of Dance

Community of Hungerford Theatre Group

Rugby Club

Cricket Club

Scouts

Explorer Scouts

Silver Threads

Football Club

St. John’s Ambulance Brigade

Friends of Hungerford Surgery

St. Lawrence Church Bellringers

Historical Association

Tennis Club

Hungerford Day Centre

The Library

Hungerford Forum

Tuesday Club for the Disabled

Hungerford Town Band

Tuesday Fellowship

Iceini Cub Pack

Viking Cub Pack

Iyenga Yoga Classes

Walking Group

John O’Gaunt Youth Group

West Berkshire Disability Association

Junior Football Club

Women’s Institute

Kennet Cassettes

 


Groups and Members of the Hungerford 2010+ Partnership contd ……..

Local Businesses Partners

1st Class Fruit & Veg

Jane Corbett Milliner

Adviser

Jeanne Pettit

African Trackwoods

John O’Gaunt Inn

Age of Elegance

Kerridge

All Well & Good

Lamb Inn

Bear Hotel

Lifelong Learning Partnership

Below Stairs

Little Hidden Farm

Borough Arms

Mears Group

Chilton Lodge

Newbury Weekly News

Combe Products

NyeHaines

Creative Toy Den

Old Malthouse

Dick Lovett, BMW

Options Florists

Divine Right Ltd

Playground Services

Down Gate

Portman Building Society

Education Business Partnership

Railway Tavern

Esprint Ltd

Robertas

Fare Wise Travel

Roger King Antiques

Financial Direction

Roxton Bailey Robinson Worldwide

Freeman Baker Associates

Somerfield

Furr & Co.

Tally Ho!

Greatworth Properties

The Angel

Hello Flower

The Gentleman's Shop

Herongate Leisure

Three Swans Hotel

Hidden Britain

Turner Communications

Hungerford Arcade

Tutti Pole

Hungerford Butchers

Universal Press

Inklings

UPS Systems

IT@Hungerford

 


Acknowledgements

Production of the Hungerford 2010+ Town Plan was sponsored by:

West Berkshire Council

Hungerford Town Council

Awards for All (Lottery)

Berkshire Community Foundation

Photography courtesy of Hungerford Camera Club and Mark Robins


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